What is a Marketing Funnel

What is a funnel marketing approach and why should online marketers create one?

It's a strategy for marketing that you use to persuade prospective customers to purchase your products. It's a sales process in which a visitor comes to your blog to seek information that may solve a problem. However, via certain tools, you will learn how to build an ongoing relationship with every visitor.

This will allow you to know the wants and needs of each visitor. This in turn will push you to offer the best information to all your visitors. When you have gained a visitor's trust, that visitor will feel more comfortable purchasing products. The customer becomes the visitor.

At some point, many customers turn into very loyal clients who are ready to buy any product that your website promotes. A marketing funnel describes the steps required to convert a person who comes to your site into a customer that will return to you for future purchases.

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This is the main objective of every internet marketer. A properly created funnel can accomplish this easily.

You have your marketing resources catching people's attention and drawing them into your funnel. Once they've filled out the form on the PERSONAL lead capture page they will be entered into the funnel. Since no one will opt-in on your business' lead capture page, I've said "personal". They are looking for a leader to join them, not a small business.

The lead capture page serves as the entry point into the funnel. By clicking the "Sign up now" and "Enter Here" buttons will open an entirely new world of marketing via network.

The best thing is that they are competent to perform the task. It's their choice. They don't have anything to offer you other than your leadership skills and mentor and as someone who can help to increase leads for their business.

This is the way a typical marketing channel works.

You can provide a free product to the "front-end" to draw and qualifie people interested in your products. You must sign up to get the product (also known as opt-in) and then enter your email address and your name. They will then be added to your email mailing list.

Now you have those people on your email list and can send other related offers to them that they may be interested in.

They will be taken to a page that offers a low-price offer or what is called a trip wire deal right after they sign up for the free offer. This is the moment they are moving to the "back end" of your funnel.

If they buy the low priced offer then they'll be taken to a different offer with a higher cost (normally called an upsell). Also, the buyer will be taken to the next product if they buy the same offer at a higher cost. You can continue this process for many more.

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